8 reasons to integrate chatbots into your business

According to Forester, people spend 85% of their time on messaging apps like Facebook Messenger, Kik, Viber, and Whatsapp. 

Facebook Messenger already has over 11,000 bots, making it the best platform for implementing chatbot technology and running business today.

Many marketers are extremely interested in building their own chatbots. And it's not just the increased popularity of this technical novelty. Chatbots are also a great solution for improving UX and gaining valuable customer insight.

We  Oleg Chayevskiy , co-founder Beesender, identified 8 good reasons why your company should begin using chatbot technology 2018:

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1. Chatbots are optimized for mobile devices 

Thanks to the mobile-first approach to chatbots, they are fully optimized. Also, you do not have to waste time and additional resources. Creating and using a bot is very easy.

2. Almost all of your clients have a messenger installed on their mobile devices

According to TheEconomist, more than 2.5 billion people use at least one of the messengers, be it Telegram, Viber, WeChat or Facebook Messenger. 

That is, more than a third of the world's population interact through the messenger. An impressive figure, isn't it?

3. Old communication tools are no longer relevant

49.4% of consumers would prefer to have a conversation through a messaging app rather than a phone call.

½ of all users is a really large figure, reflecting the shift in consumer behavior with the introduction of instant messengers and chatbot technologies. The conclusion suggests itself: your customers will prefer to communicate with you through the messenger, rather than using voice communications.

4. Chatbots create a unified brand voice

One of the main tasks of modern marketers is to create a unified brand presence on the largest social networks. To do this, they launch many campaigns on different platforms. At the same time, regular updates and maintaining the high quality of the published content are very important. 

When creating chatbots, they are integrated with social networks and unified into a single network. This allows you to regularly update your brand messages through one system on all platforms at once.

5. Consumers want active interaction

Consumers want to interact with brands through messaging apps. Not just receive messages, but with them offers, promotional codes, information about new products and the like. 

Again, a business chatbot is a great investment.

6. The trend of automation shows no signs of slowing down

Every day the number of active users of social networks is increasing by one million.

According to the latest Statshot report from We Are Social and Hootsuite, published on The Next Web, the number of active users of social networks and instant messengers has exceeded 3 billion.

The largest social network today is Facebook. It has over 2 billion active users, 87% of whom use mobile and 59% use Facebook every day.

Telegram has 100 million active users and overtakes VKontakte in this indicator. Recently, Pavel Durov said that 600,000 people are registered in the messenger every day.

7. Not just "how they want", but also "when they want"

51% of consumers want their business services to be available 24/7. The consultant cannot be available at any time of the day, but for a chatbot it is quite possible.

8. Instantaneous is the key

69% of consumers prefer to ask a bot questions because he will provide them with an instant correct answer. Customers who decide to spend their precious time asking a question and learning more about your product are not ready to wait for an answer within 48 hours. They want to receive answers to their questions here and now, and chatbots, in turn, can offer this.