It is not easy to be a pioneer, especially in the field of information technology. Users look at your product and think, "They never get caught." Remember the days when the only Internet users were government agencies, research institutes, and universities? Ordinary consumers were happy with services like CompuServe or AOL, and the web was too complicated for them. Fortunately, companies like Google have joined in and changed the perception of the Internet.
The iPhone initially seemed like an absurd idea. After all, who would exchange their BlackBerry for a device without a keyboard? But look today. Everything is tactile and consumers are used to typing on the screen.
Seize the opportunity where others see the risks ccie data center jobs
When something really big arises, it is usually preceded by the boundless commitment and great intuition of the provider, as well as the equal trust and conviction of the users. Where others see only risks, the greatest opportunities are most often hidden and need to be seized. My partner Tomáš Knoll and I found ourselves in such a situation in 2011. At that time, we both worked at Cisco in Prague and it began promoting cloud services - both in the form of local and private data centers and externally in the form of service infrastructure (IaaS).
Where others see only risks, the greatest opportunities are most often hidden and need to be seized.
Although Cisco and VMware brought these technologies to the Czech market, there were no service providers offering basic or advanced cloud services to medium and large enterprises. So we set up Cloud4com to fill a gap in the market.
At that time, Czech companies were very reluctant to introduce cloud technologies. Hosting data or applications on third-party infrastructure contradicted the prevailing views on enterprise IT at the time.
Most of the people who held senior IT management positions in 2011 started work around 1989, and their decision-making was therefore still burdened by the experience of the communist regime. For someone else to have access to their data was the last thing they cared about. It was like going back to the era of ubiquitous spying, regardless of the number of guarantees we offered.
We educate customers and build trust to create a new market
To reverse this way of thinking, we spent the first few years at Cloud4com educating potential customers and explaining the reliability and security of cloud applications and infrastructure. It was a cruise upstream. Sometimes it was difficult to explain our arguments, but we knew it made sense. The emerging IaaS market was too tempting an opportunity to miss. Being first in Prague and the Czech Republic meant being able to set the direction and manage the expectations of the first customers.
Do not change the market, but its thinking.
Because credibility came first for potential customers, we had to prove to them that they could trust us. We have achieved this in two ways. Ownership of the leased infrastructure and partnership with a reputable technology supplier, which enjoyed a reputation for reliability and safety, proved to be essential.
Cisco was a clear choice. As former employees, we knew its technology perfectly, but more importantly - the Czech market recognized it as the most important supplier of IT infrastructure. Cisco's reputation was a guarantee we needed to promote Cloud4com services as an important enterprise IT innovation.
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