How to answer questions directly on Google

While searching on Google, have you already noticed the entries that answer questions directly on Google? Google summarizes the most frequently asked questions about a topic under “Users also ask” and offers users answers to their most burning questions even faster.

In the following blog post we will introduce you to this function and show you how you can use it for your restaurant.

Why is Google doing this?

Google wants to keep its users on its own platform, i.e. the search engine, if possible. It does this, for example, with the information in the Google My Business profile or with the “Users also ask” function. So Google is moving away from a search engine to an answer engine.

Users also ask define employ

On the one hand, Google can offer users an even faster route to the answers they are looking for, but above all, the company can collect even more data on user behavior and thus improve its service again.

When do these boxes appear?

When a user enters a specific question, Google searches the net for these questions and answers on a website. If it finds the questions and answers of sufficient quality, Google will show the box.

Why should I use this?

As practical as these functions are for users, for you, the website operator, they mean that your results are less well placed and therefore less visible to potential guests.

However, especially with more complex topics, the display in the boxes is not sufficient and the user clicks on the website link. But stop at the one that has already been reported to him.

How do I get my website in these boxes?

As is so often the case with Google, this question cannot be answered with a simple tip. Because of its very strong market position, Google can afford to let all website operators play by their own rules. Without clear instructions, mind you.

But there are ways to increase your own chances. Basically, you should find out what questions bring people to your website. You then have to incorporate these questions into your restaurant website and answer them as precisely as possible.

For example, are you an event location specializing in weddings? Then put a checklist for wedding planning online. You set the corresponding question as the H2 title. The important thing is: less is more! The answer must fit on the screen of a cell phone.